Photos on Google: Images That Bring Customers In
Good photos on your Google profile help people choose you before they've read a word — here's how to shoot and pick them well.
Read →Google Posts: Show Your Offers Right on Profile
Learn how to use Google Posts to put offers, news and events straight into your Business Profile so people see them before they call.
Read →Email Newsletters: Reach Customers Without Ad Spend
A practical guide to starting an email newsletter for your small business so you can reach customers directly without paying for ads.
Read →An FAQ Page That Answers Questions and Saves Calls
A good FAQ page answers the questions you get on the phone all day, so customers help themselves and you get fewer interruptions.
Read →WhatsApp Business: A Direct Line to Customers
How to set up WhatsApp Business the right way, answer faster without living on your phone, and keep customer chats professional.
Read →Set Up and Maintain Your Google Business Profile
A practical guide to creating and keeping your Google Business Profile accurate so local customers can find and trust you.
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A business email at your own domain, not Gmail
Why a business email like info@yourbakery.com beats a Gmail or Yahoo address for winning trust — and how to set one up this week.
Read →Building Trust: What Visitors Want in 5 Seconds
A visitor decides in seconds whether to trust your website — here's what they look for and how to give it to them fast.
Read →Keeping Your Website Current Without the Chore
A simple, low-effort system for keeping your small-business website fresh, using habits and examples that fit around your actual working day.
Read →Understand Your Site — Without Creepy Tracking
See what actually happens on your website without spying on visitors, using simple analytics that respect privacy and still tell you what you need.
Read →Accessibility: Small Steps, Big Impact
Simple accessibility fixes help more people use your website, and most take just minutes once you know what to look for.
Read →Checklist: before your website goes live
A practical, non-technical checklist to run through before your new website goes live, so nothing embarrassing slips through.
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The website mistakes that cost you customers
Your website is live but nobody calls? It is usually a handful of common mistakes. Here is what quietly costs small businesses customers — and the fix.
Read →What a website really costs: agency, builder, DIY
A plain-English breakdown of what a website actually costs across agency, builder and alternative routes, plus the hidden ongoing bills.
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Contact form or phone? What your customers want
Should your website have a contact form, a phone number, or both? What belongs in the form, and the one test that stops you losing enquiries.
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Do you need a website if you already have Instagram?
Instagram is working for you and there's no website — is that a problem? What a profile does well, where it stops, and when a site earns its keep.
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Handing over a club website: the checklist
Ask the outgoing webmaster for the last renewal invoice before you ask for a single password — it answers three questions the passwords never will.
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Your old site is still showing up in Google
Your new site is losing to your own back catalogue, and the fix is almost never on Google's side — it is on a hosting account you forgot about.
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Who actually owns your domain, you or your agency?
Your registrar's most boring email quietly reveals who the domain is registered to, and the public WHOIS lookup never will.
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Website copy that actually convinces people
If you would feel silly saying it across the counter, it has no business being on your home page — and that is only where the cleanup starts.
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What a small business website actually needs
Open your own site on your phone and try to call yourself: most owners find the thing that is costing them work inside a minute.
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Why a fast website wins you more customers
Turn your Wi-Fi off, open your own site on your phone, and count. That number is the one your customers actually live with.
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Getting Google reviews without being pushy
Most happy customers would leave a review — they just never get asked. Here is how to ask once, make it easy, and then let it go.
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Good website photos without a photographer
Everyone can spot a stock photo, so here's how to shoot the real thing yourself with a phone, a window and one tidy corner of your workshop.
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