Journal

Your website

What belongs on your site, what it costs, and what you can skip.

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A carpenter cutting wood in a dusty workshopJuly 15, 20265 min read

What a small business website actually needs

Open your own site on your phone and try to call yourself: most owners find the thing that is costing them work inside a minute.

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A mechanic repairing machinery in a workshopJuly 15, 20265 min read

Why a fast website wins you more customers

Turn your Wi-Fi off, open your own site on your phone, and count. That number is the one your customers actually live with.

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A young woman using her phone at an outdoor café tableJuly 15, 20265 min read

Your website on a phone: what really matters

Most of your customers meet your business on a small screen, so here is the phone test you can run on your own site tonight.

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A café window in Eschwege, Germany, with a chalkboard menuJuly 15, 20265 min read

Choosing the right domain for your business

If you have to spell your domain over the phone it's the wrong one — here's the test that catches that, and what to do when your name is taken.

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