What belongs on your site, what it costs, and what you can skip.

Open your own site on your phone and try to call yourself: most owners find the thing that is costing them work inside a minute.
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Turn your Wi-Fi off, open your own site on your phone, and count. That number is the one your customers actually live with.
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Most of your customers meet your business on a small screen, so here is the phone test you can run on your own site tonight.
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If you have to spell your domain over the phone it's the wrong one — here's the test that catches that, and what to do when your name is taken.
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