Journal

Getting found

How customers find you on Google, on Maps and everywhere else.

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July 31, 20264 min read

Photos on Google: Images That Bring Customers In

Good photos on your Google profile help people choose you before they've read a word — here's how to shoot and pick them well.

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July 30, 20264 min read

Google Posts: Show Your Offers Right on Profile

Learn how to use Google Posts to put offers, news and events straight into your Business Profile so people see them before they call.

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July 26, 20264 min read

Set Up and Maintain Your Google Business Profile

A practical guide to creating and keeping your Google Business Profile accurate so local customers can find and trust you.

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July 22, 20264 min read

Understand Your Site — Without Creepy Tracking

See what actually happens on your website without spying on visitors, using simple analytics that respect privacy and still tell you what you need.

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The worn facade of an old studio with peeling paint and rusted signsJuly 15, 20266 min read

Your old site is still showing up in Google

Your new site is losing to your own back catalogue, and the fix is almost never on Google's side — it is on a hosting account you forgot about.

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A florist arranging a bouquet in her shopJuly 15, 20265 min read

The SEO basics that actually matter

Forget keyword density and agency reports: four things decide whether local customers find you, and you can do all of them yourself tonight.

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View through a bakery window of two staff members at workJuly 15, 20266 min read

Getting Found on Google in Your Own Town

When someone nearby searches for what you sell, you want to be the name they see. Here's how to show up in local Google results without paying for ads.

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