Hours and contact details that win customers
Your opening hours live in two places, and customers mostly read the one you never check. Here's how to get both of them telling the truth.
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Your website on a phone: what really matters
Most of your customers meet your business on a small screen, so here is the phone test you can run on your own site tonight.
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Imprint and privacy basics, in plain English
Grab an hour and a phone, and find out how much of your imprint and privacy page is quietly describing somebody else's business instead of yours.
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The SEO basics that actually matter
Forget keyword density and agency reports: four things decide whether local customers find you, and you can do all of them yourself tonight.
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Choosing the right domain for your business
If you have to spell your domain over the phone it's the wrong one — here's the test that catches that, and what to do when your name is taken.
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Getting Found on Google in Your Own Town
When someone nearby searches for what you sell, you want to be the name they see. Here's how to show up in local Google results without paying for ads.
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