Journal

Words & pictures

Copy and photos that show your business as it actually is.

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July 28, 20264 min read

An FAQ Page That Answers Questions and Saves Calls

A good FAQ page answers the questions you get on the phone all day, so customers help themselves and you get fewer interruptions.

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July 23, 20264 min read

Keeping Your Website Current Without the Chore

A simple, low-effort system for keeping your small-business website fresh, using habits and examples that fit around your actual working day.

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A woman writing in a notebook in a caféJuly 15, 20265 min read

Website copy that actually convinces people

If you would feel silly saying it across the counter, it has no business being on your home page — and that is only where the cleanup starts.

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Someone photographing a latte with a smartphoneJuly 15, 20265 min read

Good website photos without a photographer

Everyone can spot a stock photo, so here's how to shoot the real thing yourself with a phone, a window and one tidy corner of your workshop.

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